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By Joe Wozny 09 Dec, 2020
Learn about the biggest challenge facing DT efforts plus lessons learned and considerations to understand from DT initiatives. Read More.
By Joe Wozny 09 Dec, 2020
The 2020 decade will continue to see a proliferation of choices for digital marketers in both ad tech and advertising platforms for your business, sales and promotion activities. These “Top 12” advertising strategies will deliver on your digital dollar investment in 2020.
By Joe Wozny 25 Jul, 2019
In our knowledge economy, making informed decisions using data-derived insights is part of many of our job descriptions. We value the attributes and outcomes of decisions derived from data. We also like to think of ourselves as rational human beings.
By Joe Wozny 25 Jul, 2019
Knowing the reasons why people click on paid search ads allows you to make better decisions about how to use and optimize search advertising in your business.
By Joe Wozny 16 Nov, 2018
earch Engine Marketing, commonly referred to as SEM, is one of the most important marketing channels to generate web traffic. It compliments SEO and content marketing. Read about the top reason’s to use SEM.
By Joe Wozny 16 Nov, 2018
The key elements that make up a true customer experience and a great retail experience in the digital age.
More Posts

By Joe Wozny 09 Dec, 2020
Learn about the biggest challenge facing DT efforts plus lessons learned and considerations to understand from DT initiatives. Read More.
By Joe Wozny 09 Dec, 2020
The 2020 decade will continue to see a proliferation of choices for digital marketers in both ad tech and advertising platforms for your business, sales and promotion activities. These “Top 12” advertising strategies will deliver on your digital dollar investment in 2020.
By Joe Wozny 25 Jul, 2019
In our knowledge economy, making informed decisions using data-derived insights is part of many of our job descriptions. We value the attributes and outcomes of decisions derived from data. We also like to think of ourselves as rational human beings.
By Joe Wozny 25 Jul, 2019
Knowing the reasons why people click on paid search ads allows you to make better decisions about how to use and optimize search advertising in your business.
By Joe Wozny 16 Nov, 2018
earch Engine Marketing, commonly referred to as SEM, is one of the most important marketing channels to generate web traffic. It compliments SEO and content marketing. Read about the top reason’s to use SEM.
By Joe Wozny 16 Nov, 2018
The key elements that make up a true customer experience and a great retail experience in the digital age.
By Joe Wozny 10 May, 2018
As business owners and marketers, we purposefully develop habits that contribute to our business success. With so many moving parts in “digital” what habits are important to develop?
By Joe Wozny 26 Jan, 2018
3 Steps to creating a 
Modern Marketing Stack for your business.
By Joe Wozny 22 Nov, 2017
This article by Joe Wozny was published in the PR News Guidebook 'Google for Communicators’ . Google announced changes to keyword Exact Match types. The feature is currently live for all English and Spanish language campaigns and is expected to be implemented for all other languages shortly.
By Joe Wozny 22 Nov, 2017
This article, (and these practical 3 Steps) share research on Successful Digital Marketing models. Continue reading...
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DIGITAL DOLLARS AND SEN$E
Get Actionable Tips, Advice and Digital Insights from Joe and his team. Free Quarterly e-Magazine.
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THE DIGITAL DOLLAR: YOUR GO-TO GUIDE
TO CREATING RIDICULOUSLY GOOD DIGITAL STRATEGY
"It's great to follow this book and have an in depth understanding of the new age ..."
- James Ho
Find Out More >>
DIGITAL DOLLARS AND SEN$E
Get Actionable Tips, Advice and Digital Insights from Joe and his team. Free Quarterly e-Magazine.
Delivered via email.
Subscribe Now
THE DIGITAL DOLLAR: YOUR GO-TO GUIDE
TO CREATING RIDICULOUSLY GOOD DIGITAL STRATEGY
"It's great to follow this book and have an in depth understanding of the new age ..."
- James Ho
Find Out More >>
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