The Internet has forever changed how retail businesses operate and how consumers shop. I enjoyed this infograph and wanted to share it with you since the stats are well researched and the impact offline to retail is quite astounding. Looking forward to new advertising tools that will allow retailers to track inshore visits from an ad click as discussed in the Spring edition of Digital Dollars and Sense. Full credits to the infograph’s publisher and creators here .
Believe it or not, any reason we engage with content boils down to one simple motivation: filling a need.
All companies jump into the world of digital marketing with strong expectations to get the most out of their advertising and marketing activities. The “jumping” step is important as it signals intent. And supporting this intent through a digital strategy is the next necessary step in the process of maximizing the effectiveness for digital marketing programs and actions.
Right Hand Side Paid Text Ads are gone and with it much speculation on the impact of Google’s new policy to advertisers, business, industry related companies and users of Google’s search engine.
What’s the Google Change? There will now be four paid search ads at the top of a search return page now that Paid Search Text ads have been removed from the right hand side of search return pages (SERPs). With the addition of a fourth paid search ad at the top of the page, this pushes organic search return listings further down the page and in some cases, organic search return listings will only be “below the fold.” The Bottom paid search ads remain unchanged. Google Knowledge Graph, Rich Answers and Shopping Feeds also remain on search pages, in the same location.
What’s the Impact to Google Paid Advertising Campaigns?