Digital Dictionary N-R

Welcome to the Digital Dictionary - A glossary of digital terms for navigating Planet Internet … and as featured in both Digital Dollar books and Digital Dollars and Sense eMagazine.

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N

Name Space - Name Space refers to all Internet names and their variations that are reserved on behalf of an individual or organization for current or future use.

Native Advertising- Is similar in concept to a traditional advertorial, which is a paid placement attempting to look like an article. The purpose is to make ads feel less like ads, and more like part of the conversation.

Natural Link - A natural link is an incoming link to content that is not reciprocal, and that has value in terms of pagerank.

Naymz - This tool with give you a RepScore based on how people find your brand as well as through your social influence (measured by social sharing indicators). It will send a questionnaire to your contacts to help offer you this information.

NeedTagger - A search engine for Twitter. Through its smart technology it searches through Twitter to find conversations worth engaging in.

New gTLD or NTLD - These acronyms stand for "new generic Top Level Domains" or "new Top Level Domains." After many years of debate, public consultation, development and multimillions in investments by numerous companies around the world, gTLDs and NTLDs are become a reality. More than 1,400 domain-name classifications are expected to launch over the next few years. To date, more than 60 new domains have launched in different registration phases.

Nimble - Ai social relationship manager It will will automatically identify contacts' social profiles on Facebook, LinkedIn and Twitter so that you and your team can easily connect, listen and engage with your most important business associates. 

No or Low-Cost Option - Activities that require small capital costs but that do required labour costs to initiate and maintain.

O

Offline Marketing Channels - Offline marketing channels include traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television.

Online Advertising - Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed purpose of delivering marketing messages to attract customers. Examples of online advertising include: contextual ads on search engine results pages, pay per click ads, banner ads, Rich Media Ads, social network advertising, interstitial ads, online classified advertising, advertising networks and email marketing (including spam).

Online Exchange - An online listing service that facilitates the buying and selling of products and service. Internet exchanges are often combined with social media, eCommerce, microsite creation and advertising services to provide a turn key solution for consumers and businesses wishing to reach a global Internet marketplace.

Online Marketing Channels - include any eMarketing campaigns or programs from search SEO, pay-per-click, affiliate, email, and banners to the latest web-related channels for webinar, blogs, micro-blogging, RSS, podcasts, and internet TV. Offline marketing channels include traditional print (newspaper, magazine), mail order, public relations, industry relations, billboard, radio, and television. Using IMC to create consistent messages can enhance credibility, create competitive advantage, boost profits, build and nurture the relationship between you and your customers.

Online Paid Advertising - a form of promotion that delivers marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, rich media ads, online classifieds and ads embedded in email newsletters. Key measurements include return on investment and visibility to the targeted audience.

Organic Search Results - Organic search results are listings on search engine results pages that appear because of their relevance to the search terms.

Online Strategy - An online strategy in its essence a strategy is a plan on what to do for your online activities. Strategy is often defined throught a digital roadmap.

Outbound Link - A link from one domain to another from its source anchor

Owned Media - As a result of the internet and social media, companies now have their own publishing platforms that they control, such as an email list, blog, Facebook page or Twitter profile. In essence, companies can build their own media and circulation by building out owned media lists. For example, if you have an email list of 100,000 (of prospects who have opted in, not a list I've purchased), that's more than the circulation of many small-city newspapers. Even better, the people on this list have prequalified themselves as being interested. This was not possible just 15 years ago, unless you were willing to do direct mailings, which are terrifically expensive.

P

PageRank - is a link analysis algorithm which assigns a numerical weighting to each element of a hyperlinked set of documents and is used, for example, by the Google Internet search engine to assess inbound link quality.

PageRank Splitting - Refers to two or more webpages, within one organization, that each compete for Page Rank, positioning and visitors against a single or group of similar search terms. Page rank split can negatively effect the organic search positioning and hence the ability to create an authority brand on the Internet.

Paid Linking Services - Paid link services purchase links or an organizations behalf, often in volume, and target these links to the purchasers online content.

Paid Media - Media and advertising that companies pay for. When the company stops paying, the ads stop.

Paid Search - as implied by its name, is the placement of paid ads in organic search return listings and the placement of text, image (display ad) or rich media ad (video, audio, flash) on websites associated with a search engine provider (often referred to as a Content Network). Paid search is often referred to as Search Engine Marketing (SEM).

Peek - Have real users review your website, mobile website, or mobile app, and send you a 5-minute video of their feedback.

Periscope - A social video app that allows users to broadcast live video from wherever they are. Periscope users also have the ability to engage with other’s videos, to browse live or recent broadcasts, and to follow users to receive notifications of activity. 

Pinning - Derrived from the Pininterest social service. If you like someone else's content, you put a pin on it! It's a way to show that you like content on Pinterest. Once the content is 'pinned', it then appears on your own Pinboard.

Planning - Planning is used to describe the formal procedures for creation of documents, diagrams or meetings to discuss the important issues to be addressed, the objectives to be met, and the strategy to be followed. Effective digital design and planning ensures that internet marketing and advertising strategies, programs, products and services are clearly outlined and communicated to all parties involved, prior to their implementation.

PostRank - The PostRank tool monitors and collects social engagement related to content around the web. Essentially it helps publishers understand which type of content promotes sharing on the social web.

Project Management - Project management is the discipline of planning, organizing, and managing resources to bring about the successful completion of specific project's goals and objectives.

Product and Service Development Strategies - Product and Service Development Strategies are a component of a digitalRoadmap. Product and service development strategies focus on research, market analysis and direction of a website; this also includes mobile, SMS and social network product and services for use by consumers and businesses. Successful companies typically see new product and service strategy development as the first stage in generating, updating and commercializing products within the overall strategic process of a business strategy that may be used to maintain or grow their market share.

Production Value - Production value refers to quality of the final finished product. Factors affecting production values include creativity in how your subject matter is being communicated, product layout, content layout (including graphics, text and other media), quality of communications (clear, concise and welcoming) and of course, the assurance that all components of a product function as promised or expected.

Programmatic Buying - Describes the online advertising (display, text, video, etc) that is aggregated, booked, flighted, analyzed and optimized via demand side software interfaces and algorithms (computational proxy bidding). This includes methods and buy types such as Facebook Ads API and the Google Display Network. Programmatic also implies the use of multi sourced data signals to inform targeting and optimization decisions.

Promoted Tweets - are labelled Tweets purchased by advertisers that are send to a group of Twitter accounts who match the advertiser’s target profile and who may not follow the advertiser’s Twitter account. Promoted Tweets are for advertisers who want to reach a wider Twitter audience or to spark engagement from existing followers.

Pulse App - The Pulse app allows users to read content from various online sources and is estimated to have over 20 million users reading 10 million stories per day

Purchase Funnel - A purchase funnel is a visual model that attempts to define the process potential customers follow when deciding whether to engage with you.

Push Pull Communications Services - The business terms push and pull originated in logics and supply chain management and are widely used in marketing to describe the movement of a product or communications between two subjects. Consumers usually "pulls" the goods or information they demand for their needs, while the offerers or suppliers "pushes" them toward the consumers.

Q

Quality Assurance (QA) - Quality assurance (QA) is the process of evaluate various aspects of the programs prior to them being placed into service to ensure the programs are working in accordance with design plans and goals.

QR Codes - a QR code (abbreviated from Quick Response code and also known as a 2D Mobile Bar Code) is a type of matrix barcode (or two-dimensional code). The code consists of black modules arranged in a square pattern on a white background. The information encoded can be made up of any kind of data (e.g., binary, alphanumeric, or Kanji symbols).

Quill Engage- Quill Engage is a free tool that connects with your Google Analytics account and emails you a weekly summary of your data. It tells you about your site’s traffic growth or decline, where your traffic came from the previous week, which post got the most traffic and much more.

R

Rank - A measurement of the order of appearance of content including social posts, web pages or blogs on Search Engine Results Pages (SERPs) for any chosen keyword. The lower the rank the better. Usually the first three results at the top of SERPs are paid search engine ads. Those are followed by the list of organic search results, ranked in order.

RankBrain -RankBrain is an algorithm learning artificial intelligence system, the use of which by Google was confirmed on 26 October 2015. It helpsGoogle to process search results and provide more relevant search results for users.

Rankur - This is a good tool if you're a small company to help you see your online reviews and monitor your competitors. It is available in many different languages

Rapportive- A software plug in for browsers that shows you everything about your contacts right inside your inbox.

Rating Systems - Online exchange services often use rating systems to assist buyers in assessing who to purchase from. Sellers, through these rating systems, have the ability to have their quality of service and merchandising popularity promoted based on buyer comments.

Real time bidding - A data-driven programmatic buying model allowing advertisers of their agencies to bid on digital media (display, video, mobile, social, etc.) in real-time, at the impression level."

Redirect - URL redirection, also called URL forwarding, is a technique for making a web page available under more than one URL address. When a web browser attempts to open a URL that has been redirected, a page with a different URL is opened. Common redirect types include: a 301 redirect which is a "Permanent Redirect" which transfers over the page rank and other historical search engine data and a 302 redirect, which is also known as the temporary redirect and is used to temporarily redirect a URL to another location, and a meta refresh which is really an outdated type of redirect. Although it will still redirect visitors, it does not give the site you're redirecting to any SEO value.

Redirect Checker - a redirect checker verifies the type of redirect that has been established on an URL. Example of redirect checkers include products from companies such as Internet Officer.   

Remarketing - re-marketing is a tactic which allows ad networks to display ads to internet visitors which the visitor has already shown an interest in through their browsing or searching history.

Research - A broad definition of research is the collecting of information about a particular subject. Research is a key investment in any business, and especially important in the digital world where keeping pace with constantly evolving technologies is critical for a company's survival. Pace setters, thought leaders and trusted advisors have one thing in common, they demonstrate a commitment to R and D as a component in their professional development

Retweet - The process of a broadcasting someonelse's tweet to your followers. The credit still goes to the original Twitter member that tweeted it, but the tweet appears in all the retweeter's followers' timeline. The achronym used on Twiter for a retweet is 'RT'.

Rich Data Targeting - A term used to describe data driven decision making. This includes finding new sources of data, new ways to analyze data and new ways to apply the analysis for the purpose of generating revenues.

Rich Snippets - Include structured data markup in web content that helps Google algorithms better index and understand the content of a web page and determine what information is placed in search results.

RSS - (Really Simple Syndication)—a web standard for the delivery of content — blog entries, news stories, headlines, images, video — enabling readers to stay current with publications without having to browse to their content.



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