Most online content competes for audience share. In this competition there are categories of content that are more popular with specific audiences. Within each category of content there are types of media that are more popular than others.
There are certain content categories that drive some of the highest audience attention in the world (Google Trend research 2011). The entertainment world and “cute animal” content both command millions of visitors. In the entertainment category, popular content includes videos from popular artists, movie promotions, novelty “guerilla” produced videos, social channels pertaining to personalities, and news tabloid Websites. The cute animal category consists primarily of videos and pictures of pets or other animals performing tricks, doing something novel or being just plain cute.