Digital transformation and it’s impact on marketing and sales in your business is important. This article, (and these practical 3 Steps) share practical methods of supporting digital transformation by creating a “marketing value loop” for your company.
So, what is a marketing value loop? Simply put, it’s integrating customer insights, comments and criticisms into your products and services, so they better serve your customers. Put another way, you currently have unprecedented access to customers’ preferences and behaviours from their digital activity … so why not use it to shape your business, generate more or new revenue, create referral business from happy customers, and ensure existing developments are on target.
Two Challenges
There are two challenges to be aware of when implementing a value loop:
Bottom Line: Harvest value from your digital assets and insights from others. Maximize the information being gathered using the 3 steps to success.
Suggested Additional Reading
PwC, Digital IQ report
Using Digital to Enhance Customer Experience