Digital transformation and it’s impact on marketing and sales in your business is important. This article, (and these practical 3 Steps) share practical methods of supporting digital transformation by creating a “marketing value loop” for your company.
User Experience, Dwell Time, Long Clicks, Time on Site, Bounce Rate, Conversion Rate, Digital Transformation, RankBrain …
The Internet has forever changed how retail businesses operate and how consumers shop. I enjoyed this infograph and wanted to share it with you since the stats are well researched and the impact offline to retail is quite astounding. Looking forward to new advertising tools that will allow retailers to track inshore visits from an ad click as discussed in the Spring edition of Digital Dollars and Sense. Full credits to the infograph’s publisher and creators here .
Believe it or not, any reason we engage with content boils down to one simple motivation: filling a need.
All companies jump into the world of digital marketing with strong expectations to get the most out of their advertising and marketing activities. The “jumping” step is important as it signals intent. And supporting this intent through a digital strategy is the next necessary step in the process of maximizing the effectiveness for digital marketing programs and actions.